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Video: On Gandhi Jayanti – 2019, Ananya Panday flags off ‘Swachh Social Media campaign’ through her initiative ‘So-Positive’.

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Marking the occasion of Gandhi Jayanti 2019, actress Ananya Panday launched a new campaign called Swachh Social Media with her digital social responsibility initiative So Positive with a resolve to spread positivity across the Social Media and her call is so real, in order to curb social media bullying. The actress took a step forward and pledged for a Swachh Social Media where she has urged her fans to vow for the same. Interestingly, the campaign, Swachh Bharat Abhiyan clocked 5 years today and Ananya has taken the So Positive initiative ahead where the campaign is set to take over, now with the most relevant step for one and all.

Ananya, on Instagram, kick-started the Swachh Social Media campaign with an informative video where she spoke about the repercussions of social media bullying and the solution with a campaign that holds much relevance. Sharing the video- Ananya said, “We all need to be the change that we want to see around us. Today, I have pledged that I won’t use abusive language on social media with the intent to hurt someone. If you also feel that we need our social environment to be cleaner and more positive, please take this step for a #SwachhSocialMedia #SoPositive @sopositivedsr”

Ananya, on the occasion of World Social Media Day 2019, announced her new initiative named So Positive in order to confront social media bullying. Adding to it, the Swachh Social Media campaign looks like a significant part of her initiative. Her initiative has witnessed immense support where people from all across have come forward, resonating with the initiative and with the pledge, it sure is going to be another step to build a cleaner social media for everyone.

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