Video: Karan Johar announces an exclusive collaboration of ‘Dharmatic’ with ‘Netflix’; have a look!
Karan Johar has been in the film business for more than two decades now and has managed to become a household name with his films. The director, who started his journey with Kuch Kuch Hota Hai, is now responsible for some of the best narratives and masterpieces in Bollywood, all thanks to his innate sense of great storytelling.
The filmmaker, with the emergence of digital content, has stepped into the spectrum too, just to prove himself a winner. Karan, with series like Lust Stories on Netflix, has taken storytelling to a new high and this, won’t come down soon.
Producer Karan Johar, today on Wednesday, announced an exclusive collaboration with Netflix and his company Dharmatic and assured his audience to bring forth interesting stories that will be ‘pretty, hot and tempting’. For those who are unaware, Karan is the owner of three companies namely, Dharma, Dharma 2.0 and Dharmatic.
A viewership revolution is just around the corner with the growth of OTT (over the top) platforms and it would be foolish to miss it, said the man behind Dharma Productions and its digital arm Dharmatic.
Viewership habits have actually evolved and changed over the last decade even in India, he said, adding that Netflix is just the tip of the iceberg.
“There is a major viewership explosion that’s around the corner and I can’t wait to actually be a part of that movement”, Karan told PTI in an exclusive interview.
Here’s how Netflix replied to Karan’s Video on Twitter;
Dharmatic, the latest company of Karan, is a digital extension of Dharma Productions and is said to be producing its first series for Netflix with Kiara Advani, titled Guilty. The web series will be directed Ruchi Narain and explores the different versions of truth that emerge when a small-town girl accuses the college heartthrob of rape. Seen through the eyes of his musician girlfriend, this story makes us question who is truly guilty in such circumstances. It is scheduled to release later this year.
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